Abc Electronic Case Study

ABC Electronics Ltd. – A Wrong Analysis of Consumer Behavior ABC Electronics Ltd. was a company established in 1983 by Mr. Manoj Kumar and over the years had emerged as one of the leaders in the growing segment of the electronics and home appliances market in India. Currently it has a market share of 30% of the home appliances market. Its product strategy has been to offer a wide range, right from mono stereo, two in ones and sophisticated music systems to televisions, refrigerators, washing machines, ovens and microwave ovens.ABC’s marketing strategy also included offering the above products so as to match the needs and budget of the middle and upper middle classes. In 1991, Prasad, son of Mr. Manoj Kumar, took over as the Managing Director of the company. Seeing the intense competition in the post liberalization scenario, Prasad was keen to follow the principle that once you have decided on your target customer, you follow him/her relentlessly with attractive offering s. In 1994, he developed a well focused promotion and distribution strategy. The promotion strategy involved an advertising budget of Rs. 0 crores, a special training program for the sales force and offering freebies and various other sales promotion techniques. In terms of distribution, Prasad selected exclusive showrooms and franchisees to display their wide range of products. The location of the exclusive retail outlets was also selected so as to match the perceptions of the consumers as an â€Å"exclusive showroom† for them. However, even after two years of implementing the new promotion and distribution strategy, the sales of ABC Electronics did not pick up to the extent that the company thought it would.Prasad then directed the marketing manager to conduct a study of other retail outlets to know the trend. The results revealed that there was a change in consumers’ perceptions regarding purchasing consumer durables. There seemed to be a preference for purchasing g oods from multi brand, rather than from single brand outlets. Questions 1. Where do you think Prasad went wrong in his analysis of consumer behavior? 2. Discuss the change in the role of the consumer today, as compared to the consumer five years ago.M/s. Tufleather Ltd. – â€Å" Tufcom Shoes† For the last fifty years, M/s. Tufleather has been in the business of manufacturing and selling leather to companies which make leather shoes and other related products. In the post liberalization period, i. e. , from 1991 onwards, the company was contemplating entering the shoe manufacturing industry, primarily because the Government was giving substantial support to this industry, particularly to firms that were export oriented.With the intention of selling shoes, the company set up its own factory with R & D facilities in Hosur, Tamil Nadu. In 1993, the company’s R & D department developed a material â€Å"Tufcom†, which it claimed had properties of shoe material permeability, strength, flexibility and durability. The company also set up a sub unit to produce shoes with this new material and conducted test marketing to gauge the initial response. The pilot study indicated positive consumer response.Based on the test marketing results, the company set up a large plant with a huge investment and entered into tie ups with reputed shoe manufacturers to buy the new material and make attractive shoe models. They also planned to have an in-house trained team of sales people who would visit the shoe retail outlets and train their sales persons on how to sell shoes. Tufleather also helped the shoe manufacturing companies by providing point of purchase and advertising materials for a nationwide advertising campaign.The company developed a premium pricing strategy for the Tufcom material, based on the consumer perceptual process – the belief that high price is an indicator of high quality. They felt that Tufcom offered quality that was superior to leather in terms of durability and ease of care. After adopting a skimming pricing strategy, the company would later consider penetrating the lower priced shoe market segment. While the first year after the launch of Tufcom shoes showed positive results, sales began to fall drastically after that.Feedback from their sales team indicated that high price buyers did not get motivated by the factors emphasized by Tufleather, namely durability and ease of care. In addition, some complaints were received from buyers of Tufcom shoes that they found the shoes unusually warm. Questions 1. Where do you think the company went wrong in analyzing consumer shoe buying behavior? 2. Do you think the company should identify a new buyer market, namely the lower priced shoe market segment?

Custom Relationship Between Business and Society Essay

The world today believes in change and liberation due to beliefs and values of every society, the quality of living based on individual decisions and moral values are critical in building and of business relationship. It is therefore vital to understand how business and society can be governed and all manner of people and races respected. Every society has taboos and social entities that control its environment; however business and society is based on values that can be created by others though scientific research. According to Weber, The Protestant Ethic is a starting point towards understanding the multiple dimensions of social change. The relationship between business and ethics is interlocked in the sense that a successful company is one which can effectively maintain the relationship which exists between them and the other parties. For effective corporate management, organization varies due to policies and systems of operation in service deliver, most professionals governed by professional code of ethics invent individual personality. Religious beliefs critically affect each individual spiritual being. Today businesses that have strong corporate codes of ethics are performing well in the long-term. Government policies and competition is vital for survival in every business entity, customer expectations and organization relationships to society are critical in branding and corporate image which differentiates company’s offering from those of competitors. To manage it demand for in the long run demands commitment and sound moral behavior. This demonstrates dedication to all stakeholders, ethics enhance how a company operates and also enhances a company’s reputation and this brings more profits to the organizations. MAX WEBER PROTESTANT ETHICS Max Weber a German sociologist and political economist (1864 – 1920) aim at understanding the revolution power based of political stability and control of capitalism. With his social and religious beliefs, he investigated to known why the most economically developed districts were the most favorable to a revolution. In his findings, Weber concluded that higher skilled laborers and personnel were overwhelmingly Protestant. He aimed at bring change and revolution. The argument was based on development and education by the Catholics which he believes lead was a cause to nationality imbalance. Resources were unfairly distributed thus the districts ended up converting protestant, it plumbs the deep cultural forces that affect contemporary work life and the workplace in the capitalist communities, and it plumbs the deep religion forces that affect contemporary work life and the workplace. He professed religion balance between the Catholic and Protestant parents who usually give their children different kinds of education, in which his believe was that education is an equal asset to both the Catholics and protestants’, however he was not font that Catholics have more of a tendency in education while protestants stay in handicrafts and sectors rather than to go into industry. It suggests that their environment has determined the choice peoples occupations seem more likely since for example you would normally expect Catholics to get involved in economic activity. His argument was based on political power and influence and his believe that Protestants had stronger tendencies and capabilities to develop the economy rationalism. To him this was not a philosophy of mere greed but a statement laden with moral language. Creating modern capitalism that affects contemporary life and work place ethically. Lacks of ethics contribute to a state where the corporate bottom lines make profits through immoral acts. This relents to damaged image and leads to corrupt dealings and poor ethical practices. Managers who promote an atmosphere with high ethical standards create a competitive concept that positions a company above rivals. This will impact help increase revenues for the benefit of all stakeholders. SPIRIT OF CAPITALISM Capitalism is an economic system whereby the means of production are privately owned and operated for making profits. The decisions regarding supply, demand, price, distribution, and investment are made within a free market. Profit is sent to owners who invest in businesses, and wages are paid to workers. The world of business is where religion demands high moral and values; Weber’s idea of modern capitalism as growing out of the religious pursuit of wealth meant a change to how wealth existed. Looking at this argument the world today has changed due to advancement of human knowledge and technological advances, religion affects business depending on relationship created among business partners, however religion is an obligation to look at, basically the impact can be based on critical values of entrepreneurs or markets targeted. Every organization is critically evaluated through its promise and purposes to deliver its products and services. The compliment can be on ability to abide by the vision and mission statement. Weber’s argues that the first and probably most vital feature of the spirit of capitalism was that it invested on economizing with high moral significance. Today communication among business entities has created a link to doing business better, the advancement of technology e.g. the use of electronic mode of payment has brought about cross boundary relationships which can easily be manage and monitored. Weber aims of scrutinizing individual strength and builds trust which is critical to business operations. This is to provide opportunities for resistance in the organizational structures with emancipation alongside those for repression and subordination. In most economies equal business opportunities are applied to allow free movement of labour and interest payment are legitimate returns on capital which provides legal mechanism for state in mobilization of funds and partnerships and create a modern state. The challenges in the society today are; highly competitive environments, global warming, inflation, which puts pressure on company’s leaders to create profitable relationships remain competent to create channels which circumvent to stakeholders returns on investment. The pressure of delivering positive results can lead to unethical decisions by individuals. However Governing legal frameworks therefore become critical as a key competency for quality productivity. Every organization has to avoid unethical environment because if it occurs it usually gets passed down through the organization ruining its reputation. In the world today China and India are believed to be â€Å"federal capitalist who excises economical power, capitalism ultimately enforce market regulation. The pricing mechanism coordinates supply and demand within a given market framework, while the visible hand of government enforces the framework and keeps it up to date†. (Bruzz Scott: the root of modern capitalism journal 11 June 2008) LUTHER CONCEPTION CALLING According to Weber his conception calling was on realization that people have got duty to fulfill and obligations imposed on them which must be attain, this believe adds value to letting each individual practice his capabilities and beliefs for betterment of living. He argues that each person has got a legitimate calling or purpose by his God; however the society is a mix of races as others rarely believe in God. He came to believe in absolute obedience to God’s will, and acceptance of the way things were. According to Weber he was trying to understand how certain characteristics of modern culture can be traced to the reformation. Scientifically most of Weber’s unforeseen beliefs are today engulfing physically through research challenging this believes. Today the society demands quality products and services with gratification of immediate results, perhaps a reason some companies practice corporate values to deliver results based of professionalism and not mere religion hindrances. Due to bureaucratic leaderships it is obvious that one’s individual moral capabilities impacts decisions and choices made in a business and in the process of it the immoral acts will decline. This in today business relationship is based on training and staff motivation. The staff morale is critical; at such a case Weber’s religion plays a role as most organization start a day with a word of prayer as a way of building courage and etiquette among employees. Weber’s moral values were that his study will contribute to the understanding of how some ideas become history’s most effective forces. He in his calling was to civilize other believers and create a more ethical responsible society with a better lifestyle. In the modern society Weber also notes that societies having more Protestants have the most developed capitalist economies. Weber’s transformation approach was not personal for monetary gain but based on passion for his Lutheran faith. It is in the best interest of a company to promote universal ethically good behavior in the workplace. This can be through Consumer trust and confidence in a business. This ultimately enhances economical benefits to a company and its network will grow. Thus, Weber concludes that the simple idea of the calling in Lutheranism is at best of limited importance to his study. Modern capitalism is about blended revolution aimed to create systems across boundaries; technology is factor that has influenced positively capitalism development on perspective of social systems, most government political challenges also affects the relationships by compromising relationships management across boundaries. However, this can be done through international marketing e.g. development abroad, franchising licensing and many others or through outsourcing services. Trade is increasingly global in scope today. Technological has improved transportation and communication opportunities and trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. â€Å"Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest in technology. In part to accommodate these realities, countries in the last several decades have taken increasing steps to promote global trade through agreements such as the General Treaty on Trade and Tariffs†. (Lars Perner, Ph.D) At glace ethical organizations create a stable organization culture and affects the level of decision making, the relationship between business and the society is vital, thus ethics is a component of doing good business. It would be a better world if the alternatives to source professionals could be utilized. However a population of unskilled workers is high and various governments’ rules of socials and dictatorship style of management insulates countries with anti market policies creating a non conducive environment for investments. However adapting ethical social governance can change for well created government for capitalism has got to start somewhere due to poor leadership opponents of globalization worry that many of the economic opportunities afforded the world while in many developing countries. CONCLUSION As the world advance and relationships are made, it is vital to understand the impact that matters to our daily life’s devotions. All aspect and merits of life are contacted by beliefs and creation of one’s faith.

Literature Review Research Paper Example | Topics and Well Written Essays - 2250 words

Literature Review - Research Paper Example The aim of this paper is to discuss the psychological disorders among the children and adolescents, and the interventions necessary to improve the productivity of the children and teenagers with the disorders. Key words: disorders, psychological and interventions. Psychological Disorders Introduction A psychological disorder is a pattern of behavioral or psychological symptoms that impact multiple life areas or create distress for the people experiencing these symptoms. A mental disorder is a psychological pattern or anomaly, which is reflected in behavior. Mental disorders are defined by combination of how an individual feels, acts, think or perceives. According to the World Health Organization (WHO) Report of 2007, over a third of people in most of the countries report problems at some point in their life, which are diagnosed as mental disorders. Child and adolescent mental disorders are common problems experienced by these groups. The disorders can affect the productivity of the c hildren and adolescents just as it has implications on the adults. The aim of this paper is to examine the different types of inventions that that can be put in place to enhance the productivity of the children and adolescents who have the psychological disorders. ... The root causes of mental disorders vary and in many cases they are not known or they are unclear. The people suffering from mental conditions can only access their specialized treatment from mental health professionals. Psychiatric treatment and psychotherapy are the only two major treatments for those suffering from mental disorders. Mental disorders treatments do not really require specialized treatment in terms of offering medicines to the affected people, but actually require psychological treatments. This is where the psychologists or the psychiatrists come in to help these patients. Here, the patients undergo through a therapy session with the psychiatrists, which helps them overcome the conditions they face. In other words, basically, psychiatric treatment and psychotherapy are the most common methods that are used to treat mental related disorders. These types of treatment help a lot in treating these disorders, which are usually very dangerous when not well treated. In fact , if not well treated, they can cause a lot of damage and sometimes even death and so, they should be treated as soon as possible to avoid further damage on the affected person. If the people having these disorders undergo through psychiatry or therapy sessions, they start recovering slowly by slowly, and eventually recover completely. Most studies on mental illness have focused on the psychological disorders in adults. It is just of recent that there has been some focus on the mental illnesses of children and the adolescents. The researchers are now examining the growth and development of children as they try to establish what is normal and what is abnormal. The key goal of the researches is trying to study the childhood development in view to try and predict and

The Advantages and Disadvantages of e-Education in Student Learning Research Paper

The Advantages and Disadvantages of e-Education in Student Learning - Research Paper Example E-learning is a great platform especially for those students who seek to obtain prior knowledge of their ancestors to evaluate the contemporary philosophies. As the contemporary wisdom is the result of our ancestor’s wisdom. Virtual faculties of education have been working out for around ten years to bring traditional knowledge and philosophy that occurred in the past. Despite consuming a long period in the task but not a great deal of authenticity of past knowledge has been acquired that could consolidate student’s desire (industry, 2012). Currently, there are few who are still not enlightened of the purpose of e-learning and therefore could not exploit its elementary functions in order to gain authentic information on the intended topic. This paper will certainly help those people and will remove the irregularities and doubts regarding e-learning and will also discuss what contribution has been made by e-learning in the past years. Additionally, this paper will also h ighlight iPhone introduction into universities and colleges for teaching purposes. The Role of Training, Administrative Leadership and Teacher Commitment in the Application of the iPad Technology The introduction of iPad technology in classrooms and universities has radically changed the learning environment and teaching habits. IPad is a creative and inspirational educational tool which has the ability to engage students with its content in an interactive manner. This change has influenced all parts of the world and students have replaced their pens, laptops, and notebooks with iPads. Some institutes are also offering free iPads to their students and faculty with the aim of helping them to flow with the same flow of learning. Education has always embraced new technological advancements which can easily be transformed into a utility beneficial of students and teachers. IPads are relatively cheaper as compared to laptops and desktop systems and above all, they are easy to handle and manage. Taking all this into consideration it is evident that social knowledge is embraced and enhanced through collaboration. More students can take part in such system of education through virtual online presence which will lead the way to improved learning patterns. Moreover, it allows complex problems to be addressed and solved in real time scenarios. However it is evident that e-learning combined with iPad technology will challenge the limitation of traditional institutional pedagogy, but at this point, the role of a teacher is crucial who must also be trained and equipped with the latest technology. Initially, teachers and instructors will feel complications in shifting from a stable environment of the lecture hall to an interactive, digital and e-learning environment. It is necessary to have a cross check on students and create stability across various platforms in order to execute a smooth learning procedure (Kruse, 2012). The applications supported by iPad must be enhanced and upgraded to support a full range of synchronous and asynchronous communication. In this manner, students will be able to connect, formulate, edit or share with other students both in a physical or e-learning environment. Moreover, students can attach different peripherals for having an online interactive learning community experience.

Strategic Planning for International Tourism (Identify a National Essay

Strategic Planning for International Tourism (Identify a National Tourism Organisation) - Essay Example Current paper focuses on the examination of the effects of strategic planning on international tourism. The case of Visit Britain, a British Tourism Organisation, is used for highlighting the effects of strategic planning on the tourism industry. Particular emphasis is given on the branding choices of Visit Britain as these choices affects the performance of the organization but also of the national economy. 2. Visit tourism – choice of branding 2.1 Branding in international tourism – theory, practical implications In the tourism industry, the context of ‘destination’ is of critical importance for the development of effective branding policies. This means that those involving in the design and development of branding strategies in the tourism industry need to understand the content of ‘destination’, as the term is used in the tourism industry. Pearce (1989) notes that in the tourism industry, destination is a term used in order to describe â₠¬Ëœan amalgam of products and services available in one location that can draw visitors from beyond its spatial confines’ (Pearce 1989 in Keller et al. 2006, p.65). Moreover, the motives that are likely to affect the choices of consumers in the tourism industry – i.e. ... Moreover, the use of effective strategic planning techniques in international tourism can lead to the increase of power of the specific industry as a contributor of the national economy, even if this fact is not always recognized by governments worldwide (Duval 2007, p.39). In accordance with Edgell et al. (2007) the international tourism industry enhances various sectors, such as’ agriculture, accommodation and brewing’ (Edgell et al. 2007, p.11). The use of theories and models, which are already tested through appropriate empirical research, could secure the effectiveness of branding policies in the international tourism industries. Two approaches are most likely to be used for evaluating brands: the ‘plus product’ approach, which considers brand as ‘an addition to the product’ (Cooper et al. 2007, p.229) and the holistic approach, which considers brand as the view of the consumer on a particular product/ service. Cooper et al. (2007) note th at it is the holistic approach on which destination marketing is mainly based. Moreover, tourism products are distinguished by the products of other industries in regards to the following characteristics: ‘intangibility, heterogeneity, inseparability and perishability’ (Shostack 1977, in McCool et al. 2009, p.133). Furthermore, in the context of tourism industry, branding needs to ‘connect the customer with the destination in the present or in the future’ (Morgan et al. 2000, p.216, in Page et al. 2006, p.335). On the other hand, the development of effective branding policies in international tourism can be a challenging task mostly because of the following reasons: branding in tourism industry has many dimensions, as explained above; the identification

IP2 Fortun 55 Essay Example | Topics and Well Written Essays - 1250 words

IP2 Fortun 55 - Essay Example The age of technology and innovation has imposed upon the employees and organizations extreme competition and hard work to keep with their sustenance. In such a competitive and rigid environment, it is the utmost responsibility of the organizations to keep their employees motivated and maintained through providing them the basic necessities, comfort and satisfaction on the job. This is done through different wellness programs which many companies introduce in order to keep w well-fed and motivated human resource base. Corporate Wellness Programs The corporate wellness programs, commonly known as workplace wellness programs, are sort of motivational programs which are the blend of various environmental, educational and organizational activities. These activities are normally formulated to assist the behavior and attitude which is favorable and encouraging towards the health of the organization’s employees. They are involved in these programs which comprise of health coaching, f itness programs, health education through holding fairs, medical screenings and the various educational programs which are designed with sophistication in order to bring a change in the behaviors and attitudes of the employees. This change is most likely to contribute towards the achievement of better employee health, and a drastic reduction in the possible risks linked to the health of employees. Thus, the basic goal accomplished through the designing and implementation of the wellness programs is the attainment of better health of the employees. According to a recent study presented by the US Department of Health and Human Services, it was indicated that the workplaces which offer the on-site exercise programs to their employees as a component of their wellness programs, experienced a decline from 75 % to 55% in their healthcare costs and the employees’ short-term leaves were also lowered from 38% to 32% , ultimately leading to a rise in the productivity of an average emplo yee from 50% to 52% (U.S. Department of Health and Human Services, 2000). Thus, such wellness programs contribute big time to the health of the employees as well as the organization. Development of an Effective Wellness Program The wellness programs have become the need of time and the basic necessity which should be provided by the organization to all its employees. Here, the Fortune 55 firm is working with an estimated number of 500 employees, who are all busy working hard in order to steer the organization towards achieving its goals. Though, the old wellness program at the company was effective too, however, with the changing needs of the age and the shifting demands of employees, a newer and more effective wellness program should be developed which is capable of delivering further benefits to the employees. Since, the corporate wellness programs are a blend of the healthcare, medical and educational activities, the new plan of the Fortune 500 will follow a more sophisticated mi xture in the program. The elements of the brand new effective wellness program, to be developed and introduced, will include the following elements: Lifestyle Improvement Stress Management Online health coaching Appraisals and assessments of health associated risks Health content programs Employees’ mental health and well being These were the elements which already existed in the company’

Career Explorations Assignment Example | Topics and Well Written Essays - 500 words - 1

Career Explorations - Assignment Example eason why there is certainty in the future of the careers in the field is because of the findings by the researches that improvement in the health sector in the next coming years will not be guaranteed by research in medicine but public measures to prevent them. The other reason to pursue career in public health is because in modern days, there is a shift in focus towards concentrating more resources in the prevention measures in order to cut health costs. This is through public education and other raft of measure to improve public health. The specific career in the field is senior development specialist. A post in Essentia located in greater London. It is in health-public, health industry and technology development. The term of employment is permanent. Its’ main work is the design and development of programs to improve the public health infrastructure. This is important because it enables smooth and organized running of the healthcare services. It greatly helps facilitate the offering of services and it is important as it saves the overall cost of running the health sector due to its ability to reduce the number of labor workforce. It is not just about design; it goes beyond that to implementation. It requires one with knowledge in both commercial and the health sector. It focuses on the implementation of proper solutions that improve service efficiency for both workers and patients. To enter the field one need to have experience in JavaScript application to be guaranteed position in the internal service, now development team. The preferred candidates should have Knowledge and experience in BMC, CA, remedy or other ITSM tools. To be more suited for the job or be highly recommended for the job, one ought to possesses good technical background knowledge specifically in Jelly scripting and also being conversant with software development that are helpful in JavaScript application. A candidate should possesses good knowledge in modern technology, but the candidate